Detailed Comparison Between Kajabi VS WordPress (Updated 2022).

These are the main points that would be covered in this blog post.

  1. Kajabi SEO VS WordPress SEO
  2. Kajabi Video blog VS WordPress Video Blog
  3. Kajabi Social sharing VS WordPress Social Sharing
  4. Kajabi Blog Editing VS WordPress Blog Editing
  5. Blog Comment Section in WordPress VS in Kajabi
  6. Kajabi Ease of Use VS WordPress Ease of Use
  7. Selling your Online Course in WordPress VS Kajabi
  8. Website Security in Kajabi VS WordPress
  9. Plugins in WordPress VS No plugins in Kajabi
  10. How Updates are done in Kajabi vs WordPress
  11. Customer Support by WordPress VS Customer Support by Kajabi
  12. WordPress Website Speed vs Kajabi Website Speed
  13. WordPress User friendliness vs Kajabi User Friendliness
  14. Kajabi Mobile Responsiveness vs WordPress Mobile Responsiveness
  15. Extra Functionality beyond Core Features in Kajabi vs WordPress
  16. Custom domain in Kajabi VS WordPress
  17. Digital Publishing in Kajabi VS WordPress
  18. Adsense in Kajabi VS Adsense in WordPress
  19. Kajabi Blog Analytics vs WordPress Blog Google Analytics
  20. Integrating other software in Kajabi vs WordPress

Here is a video tutorial covering some of the contents below

Let me know what you think in the comments section below. 

So, you might be stuck wondering whether to use kajabi for your blog and digital publishing needs or whether you should use WordPress for your blog and digital publishing needs.

Well, in this blog post, I will share with you everything you need to know about each platform. I am speaking from experience. I have used both platforms before. I first used WordPress for many different sites before I switched completely to Kajabi.

And I know putting all your eggs in one basket in terms of having your blog and digital publishing content on one platform may not be a good idea, but I trust Kajabi and I feel like it is reliable. Actually, I trust Kajabi more than I trust WordPress. Let’s dive in.

Search Engine Optimization – Kajabi SEO vs WordPress SEO:

What is SEO? SEO stands for Search Engine Optimization which is how people are able to find you and your content when they type in a request on search engines like Google. In Kajabi, performing SEO for your blog is very easy, fast, and straightforward. Right below where you post your content for your blog, you have a section dedicated to SEO. You just have to fill out the required information and your blog will be SEO ready. You can enter SEO information directly on the blogging page.

In WordPress, you do not have the option of entering SEO information directly on the blogging page. This feature is only available with select themes and those themes are very expensive. For you to have easy access to enter SEO information, you need to use a special kind of expensive theme. Once you change themes or delete your SEO optimized theme, your SEO information is removed with the old theme or deleted all together. Doing SEO in WordPress is not easy, fast, and straightforward.

Although, a lot of SEO is also done through in-page search engine optimization. So, even though wordpress doesn’t give you a place to input SEO information, you can still do in page SEO which in my opinion is more effective than the SEO method provided my Kajabi blog. Even within Kajabi blog, you can do in page SEO in addition to the external SEO features they provide.

This is what the SEO section of Kajabi blog looks like, WordPress does not have this option naturally. You might find a few themes that have similar options, but those themes are dime a dozen, difficult to find, and quite expensive in the range of $200 plus for you to purchase the theme.

SEO inside kajabi blog
SEO in Kajabi blog

Adding Video to Blog in Kajabi vs WordPress:

What is video blog? Instead of just blog with written words, You can create blog posts and also have a video embedded. This video can be there to support your blog.

In WordPress, if you want to include any type of video into your blog, you cannot easily upload a video directly into your blog. If you want to embed a YouTube or Facebook video, you can do so using the “embed” feature in wordpress blogs.

In kajabi, you can easily upload a video into your blog up to 4GB without embedding the video. You can also embed a YouTube video and a Facebook video directly within the blog using iframe embed code.

Here is an example of what the upload video interface looks like in Kajabi

upload video to your blog in kajabi

Social Sharing in Kajabi vs WordPress:

In both kajabi and WordPress, you and your readers can easily share your blog posts to various social media sharing platforms. There is not much difference in the blog sharing capabilities of both platforms.

Editing a blog in Kajabi vs WordPress:

Blogging in wordpress is slightly better because wordpress has more features for adding media and formating your blog while kajabi blogging is good for text, video, image, with limited integrations and formatting options.

With the recent improvements in wordpress, blogging in wordpress is now a satisfying experience. WordPress blog has many features that allows you to include rich media in your blog posts. Prior to the gutenburg update, almost anything you wanted to do in wordpress required a plugin, but now most of the things requiring plugin is now integrated into wordpress by default.

Below is an example of the blogging features you have in wordpress.

WordPress Blog Features

With Kajabi blog, you can embed outside media like video, social media posts, audio using iframe along with HTML&CSS access. But in WordPress, you can easily embed outside media just using the url without touching the source code for your blog. In kajabi, you can’t add data types like table, 2 or more columns, images side by side, and other formatting techniques. This might change in the future.

If you are looking for an easy straightforward blog platform where you only add images, videos, text and integrate neatly with your online business, then you might consider Kajabi. But, if you are looking for a rich blogging platform with tons of features, then you should go with wordpress.

Shown below is a picture of a Kajabi blog content editing options.

Kajabi blog content editing example

Blog Comment Section in WordPress VS in Kajabi

When it comes to adding a comment section to your blog posts, wordpress wins and kajabi slacks.

With wordpress, for most themes, blog comment section comes integrated and you don’t have to do anything extra to have commenting feature.

In kajabi, blog comment section doesn’t come naturally with the package. If you want your audience to have discussion in the blog section, you have to use something called “disqus” to have blog commenting functionality.

The way it works with kajabi is that you have to create an account with disqus, copy some code from disqus, and then paste that code into the blog page inside kajabi. Not the most straightforward and intuitive way to give your audience communication access.

So, when it comes to blog post comments, WordPress takes the crown.

Ease of Using Kajabi vs WordPress:

Both Kajabi and WordPress blogs are easy to use. Click here for a step-by-step video tutorial on how to post a blog in kajabi.

Selling Online Course in Kajabi vs WordPress

Which platform should you use to sell your digital products and create content to promote your digital products?

If you sell digital products, you know that trying to sell your digital products with WordPress is a nightmare. That is why a lot of people choose Kajabi to sell their digital products.

Having a blog in your niche adds to your credibility as an expert and someone who is trustworthy. It shows your audience that you are not a fluff and you are not a one hit wonder. Blogging also generate free traffic from google. More traffic to your website also means more chances of generating more sales.

If you are hosting your digital products with another platform like kajabi while writing your blogs in WordPress, guess what, your WordPress website will be generating all the traffic even though you are selling your digital product on a different site, this reduces your chances of making new sales from free traffic.

When somebody visits the site that is hosting your digital product and your blog post is hosted on a different site, since your blog is not on the same website as your digital products, many new visitors won’t know that you have a blog, they won’t see any proof that you are an expert in your field, thereby automatically reducing your brand and digital product credibility.

The point is, having your blog on the same website as your digital product helps add credibility to your brand, helps you generate more sales through free traffic and makes your life and your visitor’s life easier. Kajabi is the only platform that allows you to host your digital products as well as host your blog.

The option to have all your digital products and blog hosted on one website is not available with WordPress without using a million different plugins.

The problem with hosting your digital products using plugins is that it may or may not work, it is a hassle, difficult to work with, you can’t upload videos directly (you have to upload videos on YouTube or another platform before using the video on WordPress), the plugin creator might kill it tomorrow, it is excruciatingly painful and frustrating to duct tape everything together in order to get it to play nice with other plugins and have everything working properly.

For you to use wordpress to sell your digital products, you need a plugin for landing pages, squeez pages, hosting online course, restricting access to online course, payment plugin, email marketing plugin, and if you want to add memberships, you will need another plugin for memberships.

Basically anything related to online business that is not blogging, you need a plugin for it in wordpress while in Kajabi, all of that is included with the software, no plugins required.

And, you don’t need to be a rocket scientist to know that so many plugins can slow down your website and pose a security risk. Keep reading below to find out more about security between kajabi vs wordpress.

Website Security in WordPress vs Kajabi:

The Kajabi platform is very secure. WordPress on the other hand, has always been susceptible to malicious attacks. Not only that, using different plugins exposes you to more threats and increases your security risk. To combat this constant security risk, you have to download yet another plugin just for security reasons.

With Kajabi, you literally have no security concerns because the people at Kajabi take care of everything behind the scene. You will have peace of mind and sleep well at night knowing that your website and blog is safe and secure from malicious bot and human attacks.

Plugins, Plugins, Plugins:

Well, in Kajabi, there are absolutely no plugins needed to get anything done. You don’t need plugin for blogging, for SEO, for sharing on social media, for security, for adding and embedding YouTube, Facebook and any other video, for optimizing your website, for anything at all, YOU DON’T NEED ANY PLUGINS.

In WordPress on the other hand, in order for you to do anything even if it is as simple as blogging, you need a plugin. Remember what I said earlier about security risk of plugins? Yeah. WordPress is plugin city.

Updates in Kajabi vs Updates in WordPress: Not keeping your website up to date is a big security hazard.

With Kajabi, you NEVER have to worry about updating your site because all updates are done behind the scene. With WordPress on the other hand, you have to constantly update your website with the newest and latest WordPress version, plugins, themes, and php version.

With new WordPress version, you run into problems where the new WordPress version does not work with the plugins and themes you have because your plugins and themes have not been updated by the developer who created it.

You have to constantly update the different plugins that you have as well as the different themes that you have. With every update, you have to carry your heart in your hands and hope that this update won’t break something or break your site. (Tip: Make sure to back up your site before every wordpress update. )

You have to worry that if you update this plugin,

  • the functionality might break,
  • your website might break,
  • the plugin may not work with the theme,
  • the plugin may not with the other plugins, and
  • hopefully the new plugin update won’t carry a malicious virus that will destroy your site.
  • The same worry goes for updating themes, and the same worry goes for updating to the newest WordPress version.

You don’t have any of these worries with Kajabi because there are no plugins, there are themes, but you don’t update it yourself, and basically, Kajabi doesn’t let you install outside apps inside the core Kajabi platform. You can access other apps via API connections, but that’s not the same thing as installing an app that has access to your entire site. With API access, the outside app lives outside your website and only has functionality to a specific portion of your website, not the entire website and it’s code.

Customer Support in Kajabi vs WordPress Customer Support

Kajabi has a strong support system in place to help you with anything you need. They have blogs and videos designed to teach anything you need to know about kajabi. Just click here to access the support website. While wordpress relies mostly on their online community for customer service. It’s nearly impossible to get a human customer support help unless you buy a jetpack subscription. But, that subscription again doesn’t guarantee you human and detailed support when you need it the most.

Inside Kajabi members area, you can just click on help and you will have instant access to somebody who can help you with anything immediately no matter the time of day or what question you have. Kajabi support personnel is so supportive that they will stay with you for as long as possible until your problem is resolved. I am speaking from personal experience. If you don’t want to chat immediately, you can also send them an email.

With kajabi, you have 3 ways to receive help, by going to the support website, chatting directly with kajabi, or sending them an email. The benefit of having a dedicated support website is that you can find the answers to all your questions in one place instead of spending hours searching around the internet for the answers to your questions.

The benefit of having chat support is that you can talk to a human being to help you solve your problem instantly without having to search for the answer on the web or on the support website. With the chat support system, anything that is not on the support website can be answered by a real human in real time. And of course, if your problem is not urgent, you can drop them an email.

WordPress customer support. WordPress has a large online community, but you don’t have one website dedicated to answering all your WordPress questions and most importantly, you don’t have access to instant human support through chat. You have to spend some time searching all over the internet for you to find the answers to your questions. You definitely can’t send an email to WordPress team with your personal question that is specific to your site. Although the WordPress online community support is large, it is not convenient, fast, and reliable.

WordPress Website SPEED vs Kajabi Website Speed

Kajabi is very fast, with kajabi, speed is the least of your worries. Everything from backend to frontend is fast. With WordPress, you have to worry about speed and performance.

If your website is very slow, your visitor will leave your website and you will have a high bounce rate which will send a signal to google saying that your website is bad/slow. There are a number of things that can slow down your website.

These things include using too many plugins can slow down your site, the theme you are using can slow down your site, and most importantly, where you are hosting your WordPress website can be the major contributing factor to how slow or fast your WordPress website would be. Website speed in WordPress can be greatly affected by different things.

With Kajabi, you don’t have think about website speed, but with WordPress you have to constantly worry about website speed and do whatever you can like image optimization to improve your WordPress website speed.

User Friendliness in Kajabi vs WordPress.

The back end of kajabi is very straightforward and user friendly and everything has an explanation attached to it, while the backend of WordPress is easy but not so user friendly and straightforward.

Once you log onto Kajabi, you don’t need much explanation or hand holding, you can just jump in and start using everything.  Finding anything you are looking for is one click away. On the other hand,

If you have never used WordPress before, you can’t just jump in and start using it. Somebody has to first teach you how to use it or alternatively you have to spend hours and days teaching yourself how to use it. Sometimes finding what you are looking for can lead to enormous frustration and even anger.

Mobile responsiveness in Kajabi vs WordPress

Majority of people access the internet from their mobile devices, so it is crucial to make sure your website is optimized for mobile users. WordPress can be mobile responsive or not mobile responsive based on which theme you use. Kajabi is mobile responsive no matter what.

Expanded Functionality beyond Core Features in Kajabi vs WordPress.

This is one area that WordPress shines. With WordPress and its mountain of plugins, you can build almost anything your heart desires with the help of plugins and themes. With kajabi, you are limited by the core features of the platform.

The core features of Kajabi platform include building a website, landing pages, email marketing, sales funnel, online courses, membership sites, blogs, analytics of your website, quizzes, forms, and other cool stuff that it can do.

To achieve the same things with wordpress, you need a mountain of plugins. But you have the option to build your wordpress website as you desire and expand it beyond imagination using plugins and specific themes.

Custom domain in Kajabi vs WordPress.

With both WordPress and kajabi, you can have your own custom domain.

Online course, membership sites, ebooks, digital products, digital publishing in Kajabi vs WordPress.

Kajabi is the KING of DIGITAL PUBLISHING. The Master of Digital Commerce. Everything you need to accomplish your digital publishing needs is found inside of Kajabi. But with WordPress, you cannot build a proper digital publishing site.

With Kajabi, you can create online courses, e-books, membership sites, quizzes/assessments/surveys, forms, you can store email address and send email campaigns from inside kajabi. You don’t need a third-party email marketing provider to use kajabi. You can connect any third email marketing provider such as mail chimp to it, but that is not necessary.

Inside kajabi, you can also do drip email campaigns, set up automations, drip online courses and even lock some courses until a previous course is finished. You can build websites, landing pages, funnels, events, email automation, collect payments, no transaction fees, video hosting, content dripping, tagging people any way you want, lead capture and many other things.

In WordPress, Even if you try to build a proper digital publishing site, you will pull your hair out because it is a complete nightmare. You will have to buy so many different plugins, glue so many things together, and even after all that, the chances that things will look right and work right is slim to none.

You cannot do email marketing inside of WordPress. You have to connect a third-party email service provider to WordPress if you want to do anything related to email. No email automation no landing pages, no funnels, no events, no collecting payments, no online courses, no membership sites, no surveys and quizzes, no forms, no video hosting, no content dripping, no tagging people that sign up for newsletter, no doing anything unless you assemble a mountain of plugins.

Adsense in Kajabi vs Adsense in WordPress

If you want to use google adsense in your blog posts, you can do so easily in WordPress, but adsense in Kajabi in nearly impossible at the current time.

You can easily integrate your wordpress website with google adsense and with little work start showing ads on your wordpress site. But…

In kajabi, there is no easy way to integrate your kajabi website/blog with adsense, there is not way to easily verify your website on google adsense, and there is no way for you to quickly paste the google adsense code inside your kajabi website/blog.

So, if you are planning to monetize your website and/or blog using adsense, stick with wordpress because kajabi is not the platform for that.

It makes perfect sense that you can’t integrate kajabi with adsense because kajabi platform is mainly focused on selling digital products and the blog feature is just another way to add authority to your brand. Kajabi is not designed for you to monetize your audience through ads.

WordPress on the other hand is designed for general content and any website you want to build, which means you can monetize your website by selling products or using ads.

Kajabi Analytics vs Google Analytics

In kajabi, the analytics that you get is related to your digital products sales data, it doesn’t track everything on your website, but google analytics can track every single thing going on in your WordPress AND Kajabi website.

In kajabi, it doesn’t track how many views your blog is getting, it doesn’t track how many people are visiting your website, it doesn’t track the parts of your website that is not related to products.

Kajabi built-in analytics tracks net revenue, subscription metric, opt-ins, landing page views (not other pages views, landing page is considered pages in “pipeline”), product progress, offers sold, and affiliates.

Kajabi tracks the most important things you need to know as someone selling a digital product on the platform.

This is an example of the things kajabi tracks by default

example of kajabi analytics

In addition to built-in analtytics in kajabi, you can supplement the things kajabi doesn’t track using google analytics. Yes, you can integrate google analytics into kajabi. Just go to settings > third party integrations > scroll down to google analytics.

Once google analytics is integrated into kajabi, then you can track who is visiting your website, visitors to your blog, exit rate, and other website metrics.

Here is what the google analytics integration looks like in Kajabi

google analytics inside kajabi

In wordpress, you can easily integrate google analytics into your website and it will track everything going on in your site. If you are selling a product using wordpress, you can also track that using google analytics. And of course google analytics tracks all pages, blog views, exit rate, and many other detials.

Integrations in Kajabi vs WordPress

WordPress has more software integration options than Kajabi because of wordpress plugins, but Zapier makes it possible to link almost anything to Kajabi and WordPress

In wordpress, you can integrate almost anything you want into your website. Most software has a plugin or you can use some kind of custom code to integrate, or you can even use zapier to connect WordPress with any other software.

In kajabi, by default you have limited integration options. You can connect with email softwares like Aweber, Mailchimp, Drip, ConvertKit, ActiveCampaign. Analytics software like Segment, Facebook Pixel and Google Analytics. And other software like Zapier and Clickfunnels.

These are the Integration Options in Kajabi

In kajabi, you are not limited to the options above. You can connect to additional software in addition to these by using zapier connections.


There you have it. A full comparison between kajabi and WordPress.

WordPress plugins could be a blessing or a course. On one hand, it makes it easy to build any type of full fledged website, but on the other hand, it could slow down your website.

Creating a membership site with WordPress is cheaper than Kajabi, but more difficult. WordPress plugins can give you any functionality you want on a website but pose security risks.

Kajabi allows you to build a customized website, a sales funnel, a digital product, membership site, facebook group-like communities, e-books, online courses, webinar funnels, email marketing campaigns, blog posts, and a host of other things.

Kajabi websites are also very fast and secure.

But, in Kajabi you don’t have access to external plugins and this therefore, limits what you can build into your website.

Also, Kajabi analytics doesn’t track everything on your website. You need external analytics software like google analytics to track blog page views and visitors to your site.

They both have their pros and cons. If you are looking for a place to sell digital products, have a blog, and have your entire website in one place, then Kajabi it is.

But, If you are looking for a general purpose website where you host blog posts and can build whatever you want using plugins, then WordPress it is. You can still sell digital products on WordPress, but it is not an efficient process.

If there is anything else you want me to address in this comparison that I missed, please let me know in the comments section below.

Let me know what you think in the comments section below. 


  • may i ask why did you go back to Word Press? I am slightly confused right now. My website is on WP and I am in the process of transferring it to Kajabi so that I can use an all in one platform. You mentioned that the blogging platform was too limited compared to wordpress. You mind elaborating on that? many thanks 🙂

    • Yeah sure.
      Currently, I use wordpress for my blogging side, then I use kajabi for my digital products. Two reasons why I use wordpress for blogging is control and the technicality of my blogs.

      Let me explain. I want to have a website and blog that is not tied to the platform I use for my digital product. So that in the future, If something better than kajabi shows up on the market, I will be able to transition to a new platform without worrying about my blog.

      My blog is my homebase, a digital property that I own and control, I don’t want it to be tied to any third party company that could be out of business tomorrow. I want to be in control of my blog and website.

      Second, I have started posting a lot of coding tutorial blog posts. So, I use a lot of images as well as plugins that allow me to post code snippets in “pretty format” and I embed multiple videos into one blog post and my coding blog posts are just hella long, complicated, has lots of rich media, and just has a lot going on with it.

      I can post videos in my kajabi blog, but it is usually only one video in a blog post. I embed 5 to 10 videos in my blog post to explain each subsection. I put code snippets in the middle of my blogs. That level of complex content requires that I use wordpress and it’s plugins to accomplish what I need.

      And now with wordpress gutenberg, complex blog content is easier to post and format. I also use elementor for my wordpress site.

      So yeah. In the future, I might put some things on my kajabi blog, like maybe simple text based blog posts, but for the most part, All my blogging will be on wordpress and everything else will be on kajabi.

      I hope that makes sense.


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